I came across the minimal classiness of the Antrepo group recently, who are pulling off some cheeky posters, concepts and prints.  Well worth a look and a thought.

I was initially hooked by the minimalist crusade the Antrepo have practiced on some highly recognisable products, including Red Bull and Schweppes (pictured below), but was even more interested in their movie poster series, and was intrigued by their Full Scale series of prints, until I was completely confused by their price tags.








So backing up a little bit, check out the evolutionary disintegration of branding across a few everyday products, which I think is incredibly clever given that the first few steps in their mock-ups seem feasible if not already in play.  The conceptual project systematically simplifies existing branded products, resulting in a succinct and striking critique of data-saturated packaging.


Moving on to the Poster series, which similarly teases out our cultural dependance (both economically and symbolically) on commercial products.  Each poster in the series is produced in a rich hue and simplified typography, listing above the title only the products which were explicitly featured.  The Dark Knight stars Armani, Mercedes, Nokia, and Bang & Olufson; Kill Bill is Asics and Coca Cola.  Signed and limited editions of these posters are available at US$30 here.




The most confusing piece at the Antrepo Shop is the Real Scale Series.
With only one in the series so far –so we can expect more I hope– this seven-piece mounted C-print of the side of an A340 airplane is definitely intriguing, and would be a great feature, but I was, and am baffled at the price tag of US$100,000.  Yes, that's not a typo, one-hundred thousand dollars.
I love it, but I don't get it, but maybe you do.  Make your $3500 deposit to secure the one-off piece now (after you casually consult with their attorney)!  Check it out here, it really is a great series of images, two of the seven pictured below.

Simply, but expensively awesome.


Happy gift-giving, and holiday-making.  
Dont' forget to enjoy everything & the details of Real Scale.

Best wishes
Byron